Tailored Data For Your Station

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Community Radio Statistics

There are three data options available to community radio stations, which come from the National Listener Survey and the Station Community Engagement Survey.

National Listener Survey

The National Listener Survey (NLS) is a survey of the community radio listening habits of Australians. It is conducted on behalf of the CBAA by McNair Ingenuity Research.  

Data from the survey is made freely available to stations in a series of Fact Sheets which provide a snapshot of community radio audiences across various geographies and broadcasting markets. Stations are also able to invest to get more detailed data focused specifically on their station and listeners, through Station Listener Reports.

Station Listener Reports

Stations have the opportunity to purchase Station Listener Reports produced with data from the National Listener Survey. These reports provide not just reach and audience figures, but also additional data required by potential station sponsors and are critical to reporting to regulators and funding bodies.

Station Reports are the gold standard for potential sponsors of community radio stations. To inquire about a Station Listener Report for your station, contact the CBAA on 02 9310 2999.

Station Community Engagement Survey

Stations also have the opportunity to conduct Engagement Surveys with support from the CBAA and McNair. The Station Community Engagement Survey is a do-it-yourself, affordable audience research option that profiles your listeners, to help understand who is listening to your station.

The following table gives a comparison of the available research options.

                    Station Listener Reports (NLS) Station Community Engagement Survey Fact Sheets (NLS)
Description Most in-depth data report available to community radio stations for sponsorship sales, reporting and service planning.  Profiles and segments your station’s listening audience, to understand who is listening, and provides information to assist with planning and programming. Provides a snapshot of community radio audiences across various geographies and broadcasting markets.
Data Specific to Your Station Yes Yes No
Provides Audience Reach/Figures

Cumulative weekly or monthly audiences

Weekday listening by day part

No

Cumulative weekly or monthly audiences

Weekday listening by day part

Provides Demographic Audience Profile Yes Yes (limited) Yes
Survey Frequency

Twice annually for most metro areas

Once annually for non-metro areas

Up to four surveys per year

Twice annually for metro areas

Once annually for non-metro areas

Available to all stations Some* Yes Yes
Data or Report Example Email us for a report example Report example Most current Fact Sheets

 

*Only stations with a sufficient sample size are able to purchase Station Listener Reports. Call us to find out if that's you (02 9310 2999).

For more information about the CBAA audience research program or to inquire about purchasing research for your station, please contact the CBAA on 02 9310 2999 or via email.