Get Data About Community Radio Stations and Listeners

Get Data About Community Radio Stations and Listeners

Wondering just how Australia's largest independent media sector operates? Who makes community radio? Who listens? And why they tune in?

Community Radio Listener Survey

The Community Radio Listener Survey is an important tool for community radio stations because it helps them define who their listeners are and what their listening habits are so they can better identify sponsors. It is conducted twice a year through a hybrid telephone and online survey of 16,000 Australians over the age of 15 across all Australian states and territories. The survey is conducted on behalf of the CBAA by McNair yellowSquares, an accredited Australian market and social research organsiation with a long history of media research dating back to the first radio audience surveys held in the 1930s. 

Rather than an annual survey, CBAA has committed to conducting the survey twice a year to keep information relevant and timely for member stations. Because many community radio stations are outside the key research markets, CBAA also provides the Station Engagement Survey as a cost-effective alternative.

Access free data

Want to know more about community radio listening in your state, city or region? Get the latest Community Radio Listener Survey data.