Get Data About Community Radio Stations and Listeners
Community Radio National Listener Survey
The latest data for mid-2024 is now available!
- Community radio reaches over 5.19 million Australians every week
- 24% of all radio listeners listen to community radio
- Listeners spend an average 14.8 hours listening to community radio each week
Want more in-depth data for your station?
Unlock the power of data and amplify your station’s impact. Get started by emailing us at [email protected] or calling 02 9310 2999.
- Understand your audience: Knowing who listens to your station is vital for creating compelling, targeted content
- Improve your programming: Get real time feedback that helps tweak your content to meet the needs of your listeners
- Attract more sponsors: Use data-driven insights to help secure sponsors that align with your audience
- Access easy reporting & compliance: Better fulfil regulatory and funding body requirements with detailed reports.
*Only available to stations in set markets where data is captured.
WHAT ARE THE BENEFITS?
- Comprehensive: Data from McNair yellowSquares
- Nationwide reach: 16,000 Australians aged 15 and over sampled, across all states and territories
- Specialised, custom reporting: Access bespoke reports that focus exclusively on your station’s listenership
- Bi-annual reports: Up-to-date data helps you keep your finger on the pulse of your community.
UNIQUE FEATURES
- Hybrid survey method: Telephone, in-person and online methods are used, providing a more comprehensive and varied data set
- Bi-annual updates: Ensures up-to-date information with two comprehensive surveys each year
- Unique listener metrics: Bespoke reports focusing exclusively on your station’s listenership and other critical metrics
- Custom reporting tiers: Select from 3 different report levels, based on your station’s specific needs and size.
WHAT ABOUT THE COST?
Pricing is based on a three-tier model, with subscriptions starting from $292 + GST per month.
Reach out to our support team for a subscription that works for you on 02 9310 2999 or [email protected].
FAQs
How do Community Radio Listener Surveys (GFK) and Commercial Radio Ratings Surveys (Xtra) differ from each other?
There are two types of radio surveys: one for Community Radio and the other for Commercial Radio. Commercial Radio surveys use diaries to track listeners’ habits in detail – often eight times a year – focusing on big markets and ages 10 and up. Community Radio is more laid back, with surveys happening twice a year, focussing on all stations, not just the ones who pay to be in the survey. They use online, phone, and in-person methods and focus on the total number of unique listeners. In a nutshell, commercial surveys are more frequent, but rigid, whereas community surveys, while less frequent, are broad and flexible. You can read more about this at https://www.cbaa.org.au/sector-leadership/research.
What is measured in a Community Radio Listener Survey?
Station and market trends, station and market reach, listen demographics, listening modes, time spent listening and dayparts.
How often do we receive a survey?
Twice a year in July and December.
What markets are surveyed?
A full list of markets can be found at https://www.cbaa.org.au/sector-leadership/research.
For stations not in the markets, CBAA can provide a Station Engagement survey - more information can be found at https://www.cbaa.org.au/sector-leadership/research.
Why are there different pricing tiers?
Each pricing tier is designed to offer a range of services and features that are relevant to a station’s size. This allows every station to find a package that suits their needs and budget.
What Tier should I subscribe to?
• Tier 3 is for stations who need to know their basic demographic and understand their market
• Tier 2 provides greater insights into listeners trends and sponsorship insights
• Tier 1 can be used to measure the performance of individual programs.
Our support team will help craft a Community Radio Survey package that’s the perfect fit!
Do I get to access to past surveys’ results?
Not within the normal subscription, but CBAA can provide these to you for a small, additional fee.
What support can I receive?
CBAA have dedicated staff who can walk you through your survey findings and teach you how to best utilise the data to adjust your programming and secure sponsors.