Get Data About Community Radio Stations and Listeners
Get Data About Community Radio Stations and Listeners
Wondering just how Australia's largest independent media sector operates? Who makes community radio? Who listens? And why they tune in?
Community Radio Listener Survey
Unlock the power of data and amplify your station’s impact.
WHY DOES YOUR STATION NEED IT?*
→ Understand your audience: Knowing who listens to your station is vital for creating compelling, targeted content
→ Improve your programming: Get real time feedback that helps tweak your content to meet the needs of your listeners
→ Attract more sponsors: Use data-driven insights to help secure sponsors that align with your audience
→ Access easy reporting & compliance: Better fulfil regulatory and funding body requirements with detailed reports.
*Only available to stations in set markets where data is captured.
WHAT ARE THE BENEFITS?
→ Comprehensive: Data from McNair yellowSquares: Gain invaluable insights from the leaders in media research
→ Nationwide reach: 16,000 Australians over the age of 15 sampled, across all states and territories
→ Specialised, custom reporting: Access bespoke reports that focus exclusively on your station’s listenership
→ Bi-annual reports: Up-to-date data helps you keep your finger on the pulse of your community.
UNIQUE FEATURES
→ Hybrid survey method: Telephone, in-person and online methods are used, providing a more comprehensive and varied data set
→ Bi-annual updates: Ensures up-to-date information with two comprehensive surveys each year
→ Unique listener metrics: Bespoke reports focusing exclusively on your station’s listenership and other critical metrics
→ Custom reporting tiers: Select from 3 different report levels, based on your station’s specific needs and size.
WHAT ABOUT THE COST?
Pricing is based on a three-tier model, with subscriptions starting from $292 + GST per month.
Reach out to our support team, to create a customised Community Radio subscription that works for you!
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02 9310 2999
FAQs
How do Community Radio Listener Surveys (GFK) and Commercial Radio Ratings Surveys (Xtra) differ from each other?
There are two types of radio surveys: one for Community Radio and the other for Commercial Radio. Commercial Radio surveys use diaries to track listeners’ habits in detail – often eight times a year – focusing on big markets and ages 10 and up. Community Radio is more laid back, with surveys happening twice a year, focussing on all stations, not just the ones who pay to be in the survey. They use online, phone, and in-person methods and focus on the total number of unique listeners. In a nutshell, commercial surveys are more frequent, but rigid, whereas community surveys, while less frequent, are broad and flexible. You can read more about this at cbaa.org.au/research.
What is measured in a Community Radio Listener Survey?
Station and market trends, station and market reach, listen demographics, listening modes, time spent listening and dayparts.
How often do we receive a survey?
Twice a year in July and December .
What markets are surveyed?
A full list of markets can be found at cbaa.org.au/research.
For stations not in the markets, CBAA can provide a Station Engagement survey - more information can be found at cbaa.org.au/research.
Why are there different pricing tiers?
Each pricing tier is designed to offer a range of services and features that are relevant to a station’s size. This allows every station to find a package that suits their needs and budget.
What Tier should I subscribe to?
• Tier 3 is for stations who need to know their basic demographic and understand their market
• Tier 2 provides greater insights into listeners trends and sponsorship insights
• Tier 1 can be used to measure the performance of individual programs.
Our support team will help craft a Community Radio Survey package that’s the perfect fit!
Do I get to access to past surveys’ results?
Not within the normal subscription, but CBAA can provide these to you for a small, additional fee.
What support can I receive?
CBAA have dedicated staff who can walk you through your survey findings and teach you how to best utilise the data to adjust your programming and secure sponsors.
Access free data
Want to know more about community radio listening in your state, city or region? Get the latest Community Radio Listener Survey data.