Research

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The CBAA carries out independent and commissioned research as a service to the community broadcasting sector. Examples of our research projects include:

The National Listener Survey

The National Listener Survey is a study of the community radio listening habits of Australians though a hybrid telephone and online survey of a representative sample of 10,000 Australians over the age of 15, across all Australian states and territories. 

It is conducted for the CBAA by McNair Ingenuity Research, a fully accredited Australian market and social research organisation with a long history of media research dating back to the first radio audience surveys held in the 1930s.

Get the latest data here.

The Community Broadcasting Census

The CBAA commissions regular research into the activities of stations in the Australian community broadcasting sector. The latest census covers the 2011/2012 financial year and is the seventh data collection. 

This 2013 Community Broadcasting Census Report provides detailed, aggregated information on key aspects of the community broadcasting sector including details on programming, program sources, finances, staffing, volunteers, subscribers, sponsorship, training and technology.

Get the latest data here.

Community Uses of Co-Creative Media

The CBAA is an Industry Partner in this national research project, Digital storytelling and co-creative media: the role of community arts and media in propagating and coordinating population-wide creative practice, which brings together a team of expert researchers and leading agencies in community arts, community media and Indigenous media, to explore how these sectors are responding to the challenge of participatory digital media and user-led innovation. In particular, the project focuses on uses of Digital Storytelling production techniques and other emerging co-creative methods of media production.

The report to Industry Partners is available here.

Community Media Matters report

The Community Media Matters report, published in 2007, presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it meets their needs. 

Find out more here.