3CMedia

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3CMedia is a scholarly e-journal which provides a forum for promoting, reporting and debating research in the community broadcasting sector.

The 3CMedia e-journal is published regularly by the Community Broadcasting Association of Australia (CBAA). Special issues of the journal are also published occasionally, in response to demand and the availability of suitable material.

All papers published in 3CMedia are subject to a process of blind peer review.

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Simon Order, 1st June 2016

Abstract
The largest pressure faced by community radio stations is financial. Stations constantly face the reality of how to ensure an adequate operating income in an increasingly competitive mediascape. Van Vuuren (2006c) argues that the extent of the contribution of community media to media democracy in Australia depends largely on how the sector manages commercial pressures. There is a need to ensure more financial stability to allow stations to focus on their primary community-orientated and participatory goals.