3CMedia

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3CMedia is a scholarly e-journal which provides a forum for promoting, reporting and debating research in the community broadcasting sector.

The 3CMedia e-journal is published regularly by the CBAA. Special issues of the journal are also published occasionally, in response to demand and the availability of suitable material.

All papers published in 3CMedia are subject to a process of blind peer review.

 

Issue 9 - October 2019

Introduction

Digital disruption in the Australian community radio sector.

Heather Anderson, Charlotte Bedford & Juliet Fox

Community broadcasting is largely made up of ‘traditional’ and ‘legacy’ media platforms that have not substantially changed in Australia since their emergence in the 1970s. That is, they remain predominantly broadcast services via AM and FM frequencies. However, there has been a massive growth in digital media and communication technologies—much of which has been successfully integrated into community radio content delivery and promotion, to complement traditional modes of broadcasting. The Australian community broadcasting sector, dominated by radio, has often led the way in experimenting with innovative, digital technology that delivers time-shifted content to a mobile audience, although this has received little scholarly attention. The increasing reach, and cost, of digital-based content delivery does pose significant disruption to community broadcasting—both positive and negative. Read entire issue

 

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