CBAA Webinars

WEBINAR: Reinvigorating Your Station’s Brand - 31 May

Danny Chifley, 16th May 2016
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Rebranding is a marketing strategy in which an established brand refines, repositions or updates their identity as a response to changing markets. Rebranding could take the form of a new name, a new logo, an updated format, slogan or more. Broadcasters are compelled by internal or external forces to update their station's brand periodically, ensuring they can best serve their community of interest and fulfil their potential as a valued media organisation. This webinar will assist community broadcasters in positioning their station in the mind of their listeners in comparison with other stations in their market and among the wider community.

Who is this webinar for?

Station board members, managers, marketing staff or volunteers and anyone else involved in developing branding and promotional materials for stations.

Presented by:

Wayne Chalmers

Wayne is the Marketing Manager for 99.7FM, in North Brisbane and the Director of KISS Branding. Wayne also has over 10 years experience teaching branding at one of Australia’s top universities, he possesses the knowledge and experience to help you build a more profitable brand.

Rod Thomas

Rod Thomas has been a truckie, taxi driver, troubadour and troublemaker in a life full of surprises. As well as his ongoing role as a presenter of Good Morning Country, the country music focused breakfast radio show heard on stations around Australia through the Community Radio Network, Rod has served in a management capacity for several community broadcasting stations.

See the webinar presentation here:

Reinvigorating Your Station’s Brand from CMTO on Vimeo.

This webinar was held at 6:30 PM on Tuesday 31 May 2016

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Abstract
Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations. It involves informing target audiences about frequent, timely and relevant information. Members were consulted with regard their particular needs; as well as staff who are responsive, knowledgeable and passionate about the organisation. Being very different target groups, we found communication approaches wanted by both groups to differ. We surveyed Australian sporting organisations aiming to examine their communication strategies. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member’s communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletter and bulletin boards. This research opens up debate on how community-based media may value-add to the organisational communication mix, and how digital broadcasting can be developed by the community broadcasting sector to enhance the communications capabilities for the not for profit sector.

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