Developing Brand Consistency - CBAA Webinar 7 Mar 2023

WEBINAR: Developing Brand Consistency - 7 March 2023

Joshua Cole, 6th March 2023
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This webinar will explore the importance of developing and maintaining brand consistency and how this applies to community radio stations. 

Recently, The Creative Works were approached by 3CR in Melbourne to refresh the station’s logo identity for the purpose of extending the new look and feel to key pieces of marketing collateral and the station website. As we worked through the design process with 3CR Station Management it became clear to us that the principles of brand strategy and marketing apply equally to radio, a medium that over the past 20 years has become as much a “visual medium” as other rival media channels that are available online and offline. 
 

Presented by:

Dean McBeth, Account Director at The Creative Works Dean McBeth, Account Director at The Creative Works

The Creative Works is a Melbourne based, fully independent advertising agency that first opened its doors in 1984. It established a reputation initially as a design and brand strategy agency but today offer a fully comprehensive range of services that includes digital marketing, brand strategy and website development. 

 

 

 

 

Catch up on the webinar via CBAA Learning.

 

This webinar was held at 3:00PM (AEDT) Tuesday, 7 March 2023
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