Setting Your Spot Rate - CBAA Webinar March 2023

WEBINAR: Setting Your Spot Rate - 28 March 2023

Joshua Cole, 24th March 2023
In this webinar we will look at how to set up your sponsorship and explore: 
  • How to understand your market and audience 

  • How to determine your value proposition 

  • How to consider your competitors and the wider sector 

  • How to provide evidence of your impact 

  • How to build long-term relationships 


Presented by:

Declan Kelly, Head of Strategic Partnerships and Member Experience, CBAA Declan Kelly

Declan has worked in the radio industry for over 10 years. Starting his career at SYN, he has since worked at community stations such as JOY and 2XX as well as commercial networks ARN and SEN. He is known as a radio income specialist working with direct businesses and agencies. He is the winner of 2 ARCAS for Best Station Sales Achievement (Metro).






Catch up on the webinar via CBAA Learning.


This webinar was held at 3:00PM (AEDT) Tuesday, 28 March 2023

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Many of you will know Declan from his time in the sector through his work with Joy 94.92XX FM3MBS and SYN Media in a variety of Management, Sponsorship, Fundraising, Account Management and Digital Content roles.


*Past webinar, click through to watch recording*

Community radio listeners are increasingly listening to your radio station in ways other than your FM frequency and DAB+. And with the popularity of on-demand and podcasts, are YOU telling your listeners on-air how to listen to your station? 


In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal.