CBAA Webinars

WEBINAR: How to Create a Winning Sponsorship Media Kit - 26 June 2019

Danny Chifley, 7th June 2019
Your airtime is your station's greatest asset.

Sponsorship is the single biggest source of income for the community broadcasting sector. Your sponsorship media kit can be a prospective sponsor's first introduction to your station and, as they say, first impressions count. Our webinar provides the opportunity to learn from fellow community broadcasters on how you can create a winning sponsorship media kit.

In this session we'll look at:

  • How stations are using their media kits to attract new sponsorship opportunities and retain existing sponsors
  • The information and tools available to community broadcasters to help create an effective media kit
  • How to present sponsorship information in an attractive and informative fashion
Featuring special guests:
Scott Mcilveen - Sales Manager, 88.9fm Tamworth

After spending more than 20 years in radio and media, Scott joined Tamworth's 88.9FM in early 2017. An experienced Sales Manager, Scott's industry background and strong local stakeholder network ensures the most up to date strategic approaches for the station.

Kat Alchin - Sponsorship & Promotions Manager, 2SER

Kat coordinates all aspects of sponsorship for Sydney community station 2SER, including fundraising initiatives, client research and servicing, marketing, and managing relationships with our partners. Kat can intelligently discuss fundraising research, speak Vietnamese and tell you why you shouldn't go to Turkmenistan.

This webinar was held at 6:30pm (AEST) Wednesday, 26 June 2019

CBAA webinars are presented with support from the Community Media Training Organisation (CMTO). 

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*Past webinar, click through to watch recording.* 

You know what makes your station great, but what is the best way to convey your vision and value to prospective sponsors?


Join us as we explore a step-by-step guide to getting sponsorship sales going in your station, including access to resources, recommended tools, and a practical process to get you through the first 12 months of sponsorship sales.


In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal.