CBAA Webinars

WEBINAR: How to Create a Winning Sponsorship Media Kit - 26 June 2019

Danny Chifley, 7th June 2019
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6:30 PM Wednesday June 26, 2019

Your airtime is your station's greatest asset. Sponsorship is the single biggest source of income for the community broadcasting sector. Your sponsorship media kit can be a prospective sponsor's first introduction to your station and, as they say, first impressions count. Join us for our webinar and learn from fellow community broadcasters on how you can create a winning sponsorship media kit.

In this session we'll look at:

  • How stations are using their media kits to attract new sponsorship opportunities and retain existing sponsors
  • The information and tools available to community broadcasters to help create an effective media kit
  • How to present sponsorship information in an attractive and informative fashion
Featuring special guests:

Scott Mcilveen - Sales Manager, 88.9fm Tamworth

After spending more than 20 years in radio and media, Scott joined Tamworth's 88.9FM in early 2017. An experienced Sales Manager, Scott's industry background and strong local stakeholder network ensures the most up to date strategic approaches for the station.

Kat Alchin - Sponsorship & Promotions Manager, 2SER

Kat coordinates all aspects of sponsorship for Sydney community station 2SER, including fundraising initiatives, client research and servicing, marketing, and managing relationships with our partners. Kat can intelligently discuss fundraising research, speak Vietnamese and tell you why you shouldn't go to Turkmenistan.

 

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Abstract
This article is intended as a resource for community broadcasters and researchers. It draws on interviews and discussion with community broadcasters and activists to identify practical examples of funding methods. The seven common methods of funding a community station are detailed. These are: support from the station's own community; patronage from a larger organisation; commercial advertising and sponsorship; competitive grants; service contracts; support by NGOs; support by governmental agencies. The article points to resources where the reader can discover more fully how each funding method is used, and concludes that a prudent station may use several methods to help ensure economic sustainability.