CBAA Webinars

WEBINAR: Getting started with sponsorship sales - 28 February

Danny Chifley, 7th February 2018
6.30 pm AEDT, Wednesday, 28 February.

Join us as we explore a step-by-step guide to getting sponsorship sales going in your station, including access to resources, recommended tools, and a practical process to get you through the first 12 months of sponsorship sales.

The CBAA is proud to welcome Nathaniel Garvin back to the CBAA webinars to expand and build upon our very successful 2017 session, inventive revenue raising ideas for your community radio station.

If you're ready to start selling sponsorship at your station join this practical webinar to help you grow your station's income.

In this webinar you will learn how to:
  • increase your radio sponsorship income;
  • make your brand more attractive;
  • get started on building positive relationships with potential sponsors.
Who is this webinar for?

Management, sales and sponsorship staff from community broadcasting stations who want the edge in generating new business.

Presented by: Nathaniel Garvin

Nathaniel has been involved in fundraising and sales in community radio for fifteen years, first as Station Manager for Coast FM and then as General Manager at ultra106.5fm and is now the owner and founder of The Radio Resource, providing information, tips and how-to guides for broadcasters.




This webinar was held on Wednesday, 28 February 2018 at 6.30pm AEDT.

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*Past webinar - click through to view webinar recording*

Running a radio station is an expensive undertaking and accessing multiple revenue streams can help keep a station running and secure its future. But where can you get money from? And how?


*Past webinar, click through to watch recording*

In this webinar we will look at how to set up your sponsorship and explore: 

  • How to understand your market and audience 

  • How to determine your value proposition 

  • How to consider your competitors and the wider sector 

  • How to provide evidence of your impact 

  • How to build long-term relationships 


*Past webinar, click through to watch recording.*

Join us for our webinar and learn from fellow community broadcasters on how you can create a winning sponsorship media kit.