Developing an Effective Media Kit image

WEBINAR: Developing an Effective Media Kit - 12 April 2022

Danny Chifley, 14th March 2022
11:00am (AEST) Tuesday, 12 April 2022
You know what makes your station great, but what is the best way to convey your vision and value to prospective sponsors?

Join us as part of our CBAA Webinars as we go through some key elements of an effective media kit.

Providing a snapshot of the value of sponsoring your station - your station’s media kit is an essential tool for attracting sponsors. A concise, relevant and compelling media kit is a prospective sponsor's first introduction to your station, and it can also be used to reinforce any discussions you may have already had. 

Breaking it down into why a media kit is important, and the elements that every sponsorship/media kit needs - our webinar will help you develop a media kit that both uniquely communicates your station’s value and drives interest and engagement from potential sponsors. 

Santosh MurthyPresented by: Santosh Murthy - General Manager - Spots & Space

Spots & Space work with community broadcasters, First Nations media and Culturally and Linguistically Diverse media as their national sales representatives - presenting the value of their media partners to with agencies, Government and corporate clients. 

Santosh Murthy has worked in commercial roles with broadcast, print and digital media organisations across Australia and New Zealand, and has also partnered with digital and advertising agencies. He brings a perspective that incorporates both sides of the sponsorship conversation, and is passionate about increasing sponsorship revenue in the sector. 


This webinar was held at 11:00am (AEST) Tuesday 12 April 2022


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*Past webinar, click through to watch recording.*

Join us for our webinar and learn from fellow community broadcasters on how you can create a winning sponsorship media kit.


*Past webinar, click through to watch recording.* 

To coincide with National Volunteer Week (NVW) 2022, Australia’s largest annual celebration of volunteering, the CBAA is proud to welcome Volunteering Australia to our webinars. 


In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal.