CBAA Webinars

WEBINAR: 10 creative ways to engage with your station's community - 31 May

Holly Friedlander Liddicoat, 29th March 2017
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When done well, community engagement offers a window to understanding and responding to the needs of your community – and it can also be lots of fun! But when you’re busy and resources are thin on the ground, it can be hard to know how best to approach engaging with your community in creative, effective and budget-friendly ways.

Current or aspiring board members and station managers should attend this webinar to:
  • Learn what community engagement is and what techniques you can use to better engage with your community.
  • Learn how audience research can help you best understand your community’s needs.
  • Understand your station’s regulatory obligations regarding community engagement.
  • Hear from community radio stations that have successfully engaged with their communities. 
This webinar will be presented by: 

Lana Wilson, Operations Manager, SYN Media and winner of the 2015 Excellence in Community Participation award

Lana WilsonLana Wilson has been involved in the community broadcasting sector for nearly seven years across a variety of roles. While completing her Bachelor of Communications, majoring in journalism, from 2011 – 2014 Lana was an active volunteer at JOY94.9 and SYN Media in Melbourne. In 2014 Lana joined SYN as the full-time Membership and Administration Coordinator, where she worked closely with SYN’s young volunteers and recruited, managed and mentored SYN’s Leadership Team, in addition to overseeing sponsorship and major event planning. In 2016 Lana was promoted to the role of Operations Manager and currently manages key staff in areas of finance and technical infrastructure, in addition to overseeing a major technical goal of SYN’s current Strategic Plan. Lana has also previously worked in publishing and as a Freelance Journalist and Writer. Connect with Lana on Twitter @hellolanawilson or LinkedIn.

Bukola Esin, CEO, Waringarri Radio and winner of the 2016 Excellence in Community Participation awardBukola Esin

Chief Executive Officer, Bukola Esin is an African Australian, wife and mother of two boys and a girl. Bukola has a huge amount of experience in the media industry having taken on various broadcast and management roles in commercial, National and Indigenous media in Nigeria and Western Australia. She started work as a T.V journalist and worked as Programs Manager at Radio MAMA in Geraldton prior to which she managed PRK Radio in Halls Creek for a number of years. Bukola is a member of the Australian Institute of Company Directors and a grant assessor with the Community Broadcast Foundation.

Pam Rolley, Secretary & Public Officer, and Wade Roskam, Station & Programming Manager, King Island RadioPam Rolley

​A worklife involving consulting, technical projects, team change management, communications and capacity building evolved into writing, production and delivery. Replacing corporate with community, the natural progression was community radio. Pam combines the skills of operational governance with creative, marketing with sponsorship, public speaking with presenting, project direction with programming which assist a radio station in a small community engaged and relevant.

Wade Roskam

Wade's broadcasting career commenced while at sea. He entertained, informed and created connection via Radio and film for 'the fleet' as they crossed the globe. Wade has over 35 years commercial radio, television and publishing experience. As a senior foreign correspondent, his diverse European audiences tuned in to 'Downunder' - the politics, the economy, the social, the news and the stories. As a publisher he engaged and kept his Australian community readers in touch with Europe and at home. Meaningfully engaging the audience underpinned his broadcast career and continues to do so on this small island in Bass Strait.

 

Hosted by CBAA Member Services Officer Danny Chifley.

What others say:

"Great to hear how other stations are engaging their local communities, and take ideas from some amazing initiatives. Excellent to see that the stations in question see their online/social media presence as being equally as important as what goes on the air." - Rowena McGeoch, Content Coordinator at 2RRR.

 

This webinar was held at 6:30 PM on Wednesday 31 May 2017.

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