CBAA Webinar - Understanding community radio results

WEBINAR: Understanding community radio results

Jane Liang, 25th July 2023
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Being a community broadcaster is a rewarding role, one that often provides a strong and positive connection between the broadcaster and the community.
 
However, as the media landscape is changing and getting more fragmented with the introduction of new media platforms. The competition for attention has never been more challenging. Understanding the current landscape and the importance of data within it, can help community broadcasters in a variety of ways. 
 
This webinar will look at:
• Understanding the current landscape 
• Why community broadcasters need to relay on data. 
• Available data sources  
• What is the National listener survey
• How to use CBAA available tools
 
Date: 3-4pm AEST Tuesday 1 August 2023
 
Presented by: Lina Melhem 
Lina Melhem is a research and data professional with 10+ years’ experience. Her background includes customised research, consumer behaviour and media analytics. She has worked with the likes of Channel 7 and Yahoo.  With a vision of empowering strategic decision making through data and research she joined CBAA in the hope of helping our members use data to better connect to their community.
 
Catch up on the webinar via CBAA Learning.
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