CBAA Webinars

WEBINAR: Sponsorship Closing Techniques That Work - 14 April

Helen Henry, 19th February 2015

In the final part of three-part special sponsorship webinar series, Stephen Pead will explore and provide guidance on closing sponsorship sales. 

Closing the sale is where the “rubber meets the road”. Closing is also where most sales professional experience anxiety, lose confidence, try too hard or simply avoid having to close at all. The best way to close a sale is to complete every step leading up to the closing step flawlessly.

Topics covered include:

  • Earn the Right   
  • Why is closing important?
  • The steps that lead to the close
  • When to close
  • Closing strategies
  • AFWACQ!     
  • Trickery is treachery!

See the webinar presentation here:


2015-04-14 18.32 Sponsorship with Stephen Pead - Part 3 Closing Techniques That Work from CMTO on Vimeo.

The accompanying workbook for this webinar is available here: PDF icon Closing Techniques That Really Work - Training Manual v1.pdf

Catch up on Part 1 and Part 2 of the series.

The CBAA conducts regular free online workshops throughout the year. Read more about our webinars.

This webinar was held at 6.30pm, Tuesday 14 April

Facebook comments



In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal. 


In part one of our special three-part webinar series with a focus on sponsorship, Stephen Pead will assist you in preparing to handle objections and avoid coming unstuck when speaking with prospect


'Sponsorship for Community Radio and Televisions Stations (Part 1)' is scheduled to be held on Tuesday 15 October and will be conducted by Stephen Pead, who has had a long media career joins us for the first of two sessions on sponsorship.