CBAA Webinars

WEBINAR: Handling and Overcoming Objections From Prospective Sponsors

Helen Henry, 1st February 2015

In part one of our special three-part webinar series with a focus on sponsorship, Stephen Pead will assist you in preparing to handle objections and avoid coming unstuck when speaking with prospective sponsors.

Objections come up in the normal course of the selling process and more often than not they are questions “coded” as objections. Many times business prospects simply want assurance that the proposed campaign will do what is promised while other prospects want a clear explanation of why they should do business with you.

Topics covered include:

  • The set up to avoid objections
  • Objection or question?
  • The five most common objections          
  • Getting to the real issue
  • WIIFM?
  • Listening for the hidden meaning

See the webinar presentation here:

Sponsorship with Stephen Pead - Part 1 Handling and Overcoming Objections from CMTO on Vimeo.

Find out more about our webinars and don't forget to register for Part 2 and Part 3 of this special series.

This webinar was held at 6.30pm on Wednesday 11 February

Facebook comments



In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal. 


In the final part of three-part special sponsorship webinar series, Stephen Pead will explore and provide guidance on closing sponsorship sales. 


The Community Media Training Organisation (CMTO) in conjunction with the CBAA has launched a series of free webinars for community broadcasters.