Webinar: Sponsorship Sales & Regulation


In 2015, the CBAA ran a 3 part series on sponsorship sales, lead by Stephen Pead, who has 30 years in the media, marketing and sales industry with significant sales, sales management and general management experience across a variety of markets. You may recognise Stephen from his acclaimed sessions at previous CBAA conferences.

Part 1: Handling and Overcoming Objections From Prospective Sponsors

Part 2: Conducting Effective Sponsor Meetings & Preparing Great Proposals

Part 3: Sponsorship Closing Techniques That Work


Sponsorship Regulation Explained

The ACMA's Stephen Atkins discusses the complex regulations related to sponsorship & advertising in community broadcasting, from 5 minute limits to sponsorship vs advertising.