Q1 Listener Data Webinar

WEBINAR: Interpreting the Most Recent Round of Community Radio Listener Data

Joshua Cole, 5th February 2024

In this webinar you’ll be taken through the most recent survey data on listenership in the community radio sector. We will explain trends that are occurring nationally and also focus in on state-based results.

This webinar will equip you with tools to:

  • Navigate the available data sources
  • Interpret the data to see state specific results
  • Access further data options (at a cost)

Date: 3pm AEDT, 13 February 2024

Presented by: The CBAA Data and Insights Team


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Deadset Studio’s Lead Strategist Kellie Riordan will share the latest exclusive insights from PodPoll 2023: Australia's podcast insights survey. She'll share data on podcast consumption in Australia, with a focus on how community radio stations with your communities of interest could position your podcasts.

*Past webinar, click through to watch recording*


Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the research process and can be an empowering experience. But, as I found out with my doctoral research, the researcher needs to carefully assess an organisation’s capacity to undertake do-it-yourself research, because, when things go wrong, this approach can also reveal conflicts within an organisation, as well as give rise to tension resulting from the divergent needs of the researcher and those of the researched. This paper describes the troubles that arose during fieldwork conducted at a community radio station, how these unexpected events forced a reformulation of the research question, and how this eventually led to an improved theoretical insight.


*Past webinar - click through to view webinar recording*
This session will instruct participants on how to read the results of the most recent National Listener Survey and translate this data into information that can be used to accurately describe their listenership to their community, the regulatory body and prospective sponsors.