Community Media Matters

Community Media Matters

Helen Henry, 15th January 2015
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The Community Media Matters report, published in 2007, presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it meets their needs.

The report details how the Australian community broadcasting sector is fulfilling these four broad functions:

  1. Providing alternative sources of local news and information;
  2. Offering diverse audiences diverse music program formats and styles;
  3. Enabling community members to ‘connect’ — either socially or by engaging with radio programming — thus
  4. ‘creating communities’; and
  5. It more accurately represents Australian social and cultural diversity than other media outlets.
PDF icon Community-Media-Matters-Exec-Sum-and-Chapt-1.pdf
PDF icon CommunityMediaMatters-FullReport.pdf
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