Blogs

This article has been supplied by Spots & Space, a CBAA partner and a sponsor for the 2025 CBAA Conference. We thank them for their ongoing support.

Unity grows sponsorship income

The CBAA Conference shows us what’s possible when community radio works together. Sponsorship is no different — the power of unity can turn a single sales lead into benefits for dozens of stations.

Referrals to Spots & Space have generated wins across the country, here are three examples from the past year:

• One car dealership lead turned into a campaign across 13 stations;
• A Pakam Network referral generated sales for 150 stations;
• Bumma Bippera in Cairns has sparked revenue for 5 others in Queensland. 

Each of those referrers were rewarded in turn with leads shared back their way.

Referrals are becoming one of your strongest sales tools, helping to compete with national and international media giants. When stations share opportunities, everyone wins — bigger campaigns, stronger revenue, and a united voice.

And while it doesn’t have to be Spots & Space that pulls a bigger campaign together, it certainly can be.  We have the resources, the team, the infrastructure to service state-based and national clients.  It’s our everyday business.  

One lead shared can become a hundred stations stronger; imagine what you could build.

Meet the team

Meet our Client Relationships Manager!

Zina is the first person to approach clients and potential clients— whether it’s about media proposals, campaign planning, or audience research. Her job is to sell sponsorship for our media partners. She’s also the right person to speak to if you are considering to partner with Spots & Space to help sell your sponsorship. 👀 … Chances are you’ve already crossed paths with her. Look Zina up at the conference, she loves to chat.

Meet our MD

Think of Lee as the captain of the Spots & Space ship 🚀 — steering strategy, keeping everything running smoothly, and making sure our clients and media partners get the best we can possibly offer.

Part leader, part deal-maker, part cheerleader, and 100% passionate about community radio.

If you’ve had a brainwave about sponsorship, or just want to put a face to the name, say hi to Lee Hubber at the conference in Hobart.

Kim Le

Meet the ultimate problem-solver at Spots & Space — our Financial Director!

Kim’s the one who makes sure: 💸 Media partners get paid on time 📊 Campaigns are booked, tracked, and reported back to clients 🖥️ Your booking system behaves itself (and everyone has the right password!)

Basically, if it keeps Spots & Space running smoothly, from dollars to data - Kim’s on to it. 🙌

Want to meet the person who keeps the wheels turning behind the scenes? That’s Kim. 👏

Jacqui Hubber

Meet Jacqui, our newest team member and your go-to campaign wrangler at Spots & Space! Jacqui’s the one making sure your bookings are locked in, your campaign materials reach the right person at the station, and that proof-of-broadcast reporting gets back to clients in time.

Jacqui is also the friendly face on the other end of the line for our media partners. She keeps templates tidy, databases up to date, and helps new media partners join the network.

She’s from Christchurch New Zealand which is like Hobart, but colder.