CBAA Webinars

WEBINAR: Building Your Station Brand Through Social Media - 31 July 2019

Danny Chifley, 20th June 2019
6:30 PM Wednesday 31 July, 2019
Community broadcasters as creators of content have embraced social media as a way of amplifying and enhancing engagement with our audience.

Social media is invaluable in terms of promoting content, increasing community participation, recruiting volunteers or staff and shining a light on all on the news, music, arts, politics, culture and more that makes up the fabric of our community. But as with all forms of communication, there is an art to how best to take advantage of this tool. 

In this session, we will look at:

How to communicate with your audience on social media

What language should we use? How do we develop our online personality?

Telling your story online

What methods can we use to convey to our audience (and potential audience) about who we are, what we do and our value to the community?

What content should we be posting?

Should we only post content that is directly reflective of our station and what we offer? Or should we go further afield? How do we ensure that we don't cross the line from relevant content to spamming our audience?


How much is too much to be posting? How do we cut through the clutter without becoming an annoyance?

Expanding our reach

How can we utilise social media to spread our message beyond those directly engaged with the station? 

Presented by: ArowAgency 

ArowAgencyArowAgency is an Australian based services company, specialising in artist management, digital marketing, social media management and music publicity. 

With combined experience across marketing, digital and social media, publicity, radio, A&R, artist development, label management and publishing, co-founders Elizabeth Browne and Tamara Georgopoulos work to create engaging campaigns to connect artists and organisations with their audiences.

ArowAgency aims to bring creativity, passion and a dedicated focus to everything they do.

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Facebook comments



How is media convergence impacting on established, ‘broadcast-era’ community media? This paper takes SYN (a community radio licensee in Melbourne) as a case study and employs media ethnography and policy analysis to identify contemporary challenges facing community media.

Community media requires a different approach to convergence than that which is commonly associated with the professional creative industries. In the community sphere, convergence is led by members and encouraged through open, participative processes. The ‘open source organisation’ is proposed here as a useful way of thinking through the challenges of convergence and the limitations of Australia’s existing communications policy framework.


CBlogger JB reflects on community engagement and the concept of communities of social change.


A community radio pilot scheme was run in the UK during 2002 and the pilot stations have been allowed to continue operating pending the first full licensing process, which took place in 2005 and 2006.

This paper is the first report of a study conducted in the summer of 2005. The study examined a sample of new UK community radio stations and compared these with a sample of established Australian stations, which parallels the UK group, for example urban stations, communities of interest and geographic communities. Community radio is well established in Australia and serves wide and diverse audiences. The study of these stations will help give a ‘vocabulary’ of terms with which to examine UK stations and also give indicators as to good practice and measurements of success.