2016 Olympics - Rio

Reporting on the 2016 Rio Olympics

Helen Henry, 8th August 2016

The 2016 Rio Olympics are under way! If you're reporting on them, you'll need to be across the rules in relation to coverage of the Games.

In 2016, Southern Cross Austereo holds the radio rights for the Olympics and other broadcasters (Non-Rights-Holding Broadcasters (Non-RHBs)) must follow a range of guidelines around Olympics coverage. The guidlines are available in full here

Non-RHBs can use the Olympic Properties only for editorial purposes. That is, they can be reproduced in an editorial context for legitimate reporting and informational purposes, to identify or illustrate news stories related to the Olympic Games, but they must not be used in any way implies, creates or suggests an official association with the IOC, the Olympic Games or the Olympic Movement.  This includes using them in advertising or any form of commercial content, to promote any entity, brand, product or service, including that of the media organisation itself.

Specific rules include:

  • Non-RHBs must not use the Olympic Properties for the naming of a programme. E.g. you can name your program Road To Brazil, but not Road to Rio 2016 or Road to the Olympic Games.
  • Sponsorship of Olympic content or its reproduction or presentation is not permitted.
  • Non-RHBs must not use the Olympic Properties in any contest, game or lottery.
  • Non-RHBs must not rebroadcast Olympic coverage by official rights holders.

Contact details are given alongside the guidelines if you have any further question.


Facebook comments



Footy has secured a virtually undeniable part of Australia's identity across its various codes and competitions, branching across various communities and walks of life.


The Broadcasting Services Act (1992) stipulates broadcast law regarding media coverage of local, state and federal elections. It is the responsibility of every community broadcaster to ensure that these laws are observed, as a condition of the station's licence.


The largest pressure faced by community radio stations is financial. Stations constantly face the reality of how to ensure an adequate operating income in an increasingly competitive mediascape. Van Vuuren (2006c) argues that the extent of the contribution of community media to media democracy in Australia depends largely on how the sector manages commercial pressures. There is a need to ensure more financial stability to allow stations to focus on their primary community-orientated and participatory goals.