Promoting Community Radio Plus to your listeners online - 3CR case study

Holly Friedlander Liddicoat, 25th May 2022
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Promoting all the ways your listeners can tune in to your station - both on air and online - is vital to ensuring they know where to find you. This includes via Community Radio Plus.

There are so many places you reach your listeners online - you've got your website, your socials, your email marketing - it's hard to keep across it all. But when it comes to promoting Community Radio Plus, we're here to make it easy for you!

3CR in Melbourne has done an excellent job in promoting Community Radio Plus via all of their online channels, ensuring their listeners can easily download the new app.

This includes updating social media banners, regularly posting on socials (including Twitter, Facebook and Instagram), and promoting the app as a listening destination via their eNewsletter and website.

They've used the pink and purple app brand colours to create a gradient background image, and placed their 3CR screen on Community Radio Plus into the design.

It's been very effective, and the repeated marketing means their listeners are reminded regularly to download Community Radio Plus.

Get resources

Make sure you get everything you need to promote the app in our Station Promotion and Information Kit.

If you would like advice or help in personalising your marketing, please contact us via support@cbaa.org.au

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