National Listener Survey 2012 poster

2012 Community Radio National Listener Survey

CBAA News, 12th December 2012

The fifth Community Radio National Listener Survey, conducted by McNair Ingenuity Research, illustrates a consistent, strong and dedicated Community Radio audience in the face of a rapidly changing media environment and increased listening options.

Community Broadcasting in Australia is made up of over 350 independent, non-profit, community based broadcasting outlets.

The 2012 Community Radio National Listener Survey digital brochure is available here.

Fact Sheets for different geographical regions are available here.

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The National Listener Survey has been carried out by CBAA in partnership with McNair Ingenuity Research since 2004. The surveys provide invaluable feedback to the community broadcasting sector and local community stations about trends, listeners and the sector itself. This information is freely available to the community broadcasting sector via a series of Fact Sheets, and can be used as part of marketing & sponsorship proposals.


*Past webinar - click through to view webinar recording*
This session will instruct participants on how to read the results of the most recent National Listener Survey and translate this data into information that can be used to accurately describe their listenership to their community, the regulatory body and prospective sponsors.


In 2015, the CBAA undertook a tender process for the National Listener Survey. We are pleased to advise that this process is now complete and provide you with some further information about how the survey will be administered in 2016.