Data & Insights

Data and insights are crucial to your station’s ability to thrive in the modern media landscape

We have a range of services to help including the Community Radio National Listener Survey, Station Engagement Surveys, State of the Sector and Streaming Analytics.

Woman sitting in the BBCR 92.7FM studio

Bay & Basin 92.7FM

National Listener Survey Data

Station Engagement Surveys

State of the Sector

Station Streaming Analytics

Community Radio National Listener Survey Data

Discover valuable insights with the latest Community Radio National Listener Survey data. Unlock detailed audience demographics to understand your station's impact.

See the Latest Data

How Does Data Help Your Station?

Understand your audience: Create targeted content
Optimise programming: Get real-time feedback on your listeners
Secure sponsors: Using data-driven insights.

What Does the Survey Look Like?

Comprehensive and independent data from McNair yellowSquares.
Nationwide reach with a sample of 16,000 Australians aged 15 and above across all states and territories.
Custom reporting dashboards focused exclusively on your stations’ audience.
Receive updated information twice a year.
Choose from three reporting tiers based on your station’s needs and size.
Hybrid method combines telephone, in-person, and online surveying for a diverse data set.

How Much Does it Cost?

You can access sector-level insights for free, or more detailed data customised for your station at a cost. Pricing is is based on a three-tier model, starting from $292 + GST per month. For more information, book in a demo with our team.

Station Engagement Surveys

Station Engagement Surveys are a cost-effective, DIY audience research tool for stations access to the Community Radio Listener Survey. These surveys help profile your listeners offer insights.

We provide tailored support to help you reach respondents and make the most of the survey results. These insights can help to understand the audience listening to your station and their engagement to meet your community’s needs. For more information, book in a demo with our team.

Shape of the Sector

The Shape of the Sector report compiles data to highlight the significance of Australia's largest independent media sector community broadcasting. Grassroots media is crucial for local broadcasting and globally recognised for its impact. The report is a great way to get a holistic understanding of the sector for advocacy purposes as well as for you to share with your potential sponsors.

Library Entries

Station Streaming Analytics

If you’ve signed up to our Triton streaming service, we provide personalised insights into your streaming analytics. Find out more on our Streaming page.