Mar 12, 15:00 - 16:00 (ET)
Running a community radio station on a small team ad shoestring budget? You're not alone. We know that fundraising is often easier said than done - Many grassroot radio stations run with just a handful of volunteers juggling programming, admin, and everything in between. Marketing budgets? Tiny. And yet, somehow, you're expected to raise funds to keep the station alive. But we have some good news: Small, strategic tweaks to how you approach fundraising can deliver surprising results. You don't need to spend a lot of time or money. You need the right message and approach. This one-hour workshop is designed specifically for stations with lean teams, tight budgets, and big ambitions. We'll show you practical and applicable strategies that fit into your reality, including:
Tips on writing a compelling campaign copy that connects with donors (with free AI prompts you can take away).
The psychology behind donation forms that convert.
Step-by-step guidance on how to set up/customise an effective campaign.
Options to boost your fundraising: regular giving, peer-to-peer campaigns and more.
A live community radio station case study
The session is facilitated by GiveNow , Australia’s most experienced all-in-one fundraising platform, bringing donations, crowdfunding, events, memberships and grant search together in one place. The platform is designed specifically for small to medium-sized community organisations. It is simple and easy to use - No technical expertise required. GiveNow is 100% local and has the lowest fee in Australia. If you want to shadow the steps during the workshop, you can register for FREE (zero set-up cost/subscription fees). And guess what, if you apply the partner code CBAA when you sign up, you will get 20% discount on Pro Plan when your campaigns go live! Previous participants said "Very practical - good reasoning for decisions balanced with relevant data to back it up. Highlighted a number of things that we did not consider, so we have some work to do!" "I really enjoyed the demonstration and the straightforward actionable advice. It was great to be able to log into my account and work alongside the presenter! Already updated some of our information during the presentation" "The session was practical, informative, and well-structured. I particularly appreciated the clear explanations around maximising donor engagement and the real-life examples provided." Important Notes This is a live, interactive workshop, with a recording available in case you aren't able to attend, but we highly encourage joining live for the brainstorming/Q&A session – It'll be fun! -----
Meet the Speakers
Eugenia Yuan - General Manager, GiveNow
Cathy Truong - Fundraising Advisor, GiveNow