CBAA Webinar - A deep dive into Every Listener, Every Platform and practical ways to strengthen your stations presence

By CBAA Comms posted 09-10-2025 10:23

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Join us for a deep dive into how your audience listens — wherever they are.

Your listeners don’t just hear you on FM anymore. They listen via DAB+, smart speakers, podcasts, apps, and online streams. Hosted by Iain Swift, DAB+ Operations Coordinator at the CBAA, this webinar will unpack practical ways your station can strengthen its presence across every platform and help audiences stay connected.

In this webinar you’ll learn:

Why it’s essential to educate your audience about all the ways to listen, not just FM

How to promote your DAB+ simulcasts, podcasts, streaming, and smart speaker presence

Messaging tips, including using short stings, varied voices and scripts, and scheduling across different times

How cross-platform awareness can increase listenership, loyalty, and sponsorship appeal

Key insights:

Nearly 80% of new cars in Australia now come with DAB+ receivers

34% of Australian households own a smart speaker

43% of Australians regularly listen to podcasts, and 27% use radio catch-up or podcast services

Reserve your spot here and we will see you at 3pm (AEST) on Wednesday October 15 2025.

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https://www.cbaa.org.au/News/cbaa-comms/2025/10/08/cbaa-webinar-cross-platform-broadcasting-elep-2025

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