Webinar: Sponsorship Regulation Explained

CBAA News, 18th July 2014

Does a station have to be paid for an announcement for it to be considered advertising and therefore a breach of the regulations? When does a gig guide or an interview with a musician become an advertisement? 

In this webinar, hear directly from ACMA's Stephen Atkins about the complex regulations related to sponsorship & advertising in community broadcasting, from 5 minute limits to sponsorship vs advertising. 

Who is this webinar for?

This webinar is a must for anyone in community broadcasting who deals with sponsorship and the possible complaints associated with them iIncluding presenters, sponsorship managers and complaints officers.

Tuesday, 22 July
6.30 - 7.30pm
Register now (free of charge)

Find out about our other webinars.

More about our presenter:

Stephen has worked at the Australian Communications and Media Authority (the ACMA) and its predecessors for over 23 years. He has worked in a wide variety of roles and on a number of major projects and investigations into media ownership and local content on regional commercial television. 
Stephen has keen interest in community broadcasting and for the last ten years has been working as the Assistant Manager in the ACMA’s Community Broadcasting Section. He has worked on the allocation of community television licences, major investigations and the development of community broadcasting guidelines. 
The Community Broadcasting Section is the ACMA’s one-stop shop for community broadcasting matters, playing a crucial role in making media and communications work for all Australians. 

See the webinar presentation here:


2014-07-22 18.35 CBAA-CMTO Webinar Sponsorship Regulations Explained from CMTO on Vimeo.


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In part two of our three-part special sponsorship webinar series, Stephen Pead will delve into conducting effective meetings with prospective sponsors and following up with a great proposal. 


The largest pressure faced by community radio stations is financial. Stations constantly face the reality of how to ensure an adequate operating income in an increasingly competitive mediascape. Van Vuuren (2006c) argues that the extent of the contribution of community media to media democracy in Australia depends largely on how the sector manages commercial pressures. There is a need to ensure more financial stability to allow stations to focus on their primary community-orientated and participatory goals.


'Sponsorship for Community Radio and Televisions Stations (Part 1)' is scheduled to be held on Tuesday 15 October and will be conducted by Stephen Pead, who has had a long media career joins us for the first of two sessions on sponsorship.