CBAA Webinars

WEBINAR: Sponsorship & Revenue in Response to COVID-19 - 31 March 2020

Danny Chifley, 26th March 2020
11:00am (AEDT) Tuesday 31 March 2020
COVID-19 has had a profound effect on the world economy, one that is being felt significantly by the community broadcasting sector.

As local businesses are affected, so too are our community stations. While we strive to continue to serve our communities, we must examine ways how to do so in a fiscally responsible way.

Join our webinar as we discuss:
• How can we work with our communities
• Mitigate potential financial loss
• Being proactive in anticipating our sponsors' concerns

Presented by: Pat Bryson - Bryson Broadcasting International (BBI)
Pat Bryson

Pat Bryson has worked in the radio industry for over 25 years in sales, management, training and more, working with broadcasters throughout the world to help increase the revenue of their stations by raising the skill sets of their sales staffs.

Since founding BBI, Pat has been a featured speaker at Radiodays Europe in Dublin Ireland, Radiodays Denmark, Radiodays Sweden, the Australian National Radio Convention and many, many more events.

Pat was the recipient of two prestigious educational fellowships from the Education Foundation of the National Association of Broadcasters: a fellowship to the Executive Development Program, held at Georgetown University and a fellowship to the Broadcast Leadership Training Program.

Recent articles (published in RadioInfo) 
Radio Sales in the time of Coronavirus 
Radio Sales in the time of Coronavirus - PART 2

This webinar was held at 11:00 AM (AEDT) Tuesday 31 March, 2020

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*Past webinar, click through to watch recording.*

Join CBAA CEO Jon Bisset to facilitate further conversation about COVID-19 and how to prepare for the future.


*Past webinar, click through to watch recording.*

Volunteers are the lifeblood of the community broadcasting sector in Australia. Now more than ever, we need our volunteers to rally behind our stations and the communities that they serve, as well as ensuring a safe environment for their continued involvement.


The role community radio plays as a space for connection and community coming together is really being highlighted right now. While our listeners may be going outside less and less, they’re still connecting to local news, voices and updates, and being soothed with music and distraction through you and your teams.