Using social media to your advantage

enadmin, 18th November 2011

CBlogger Brad caught up with Ben Teoh, Graduate Project Officer of Online Content for Connecting Up, before his Conference Session 'Enriching the Audience Experience Through Social Media'.

Brad and Ben discuss how community broadcasters can use social media to their advantage in order to engage listeners.

Listen to the interview with Ben here.

 Watch the interview with Ryan Jones, Connecting Up's Graduate Marketing Officer, below.


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Community broadcasters together produce thousands of hours of radio weekly. So how do we know if anyone is listening? Where do we find new ways of reaching them?


Ben explains to his intrigued audience, the influence social media has and what a station can do with it to better their interaction with their listeners on a whole new level.


CBlogger JB reflects on community engagement and the concept of communities of social change.