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Senior Manager - Business Development - Sydney (NSW)

Holly Friedlander Liddicoat, 8th December 2017

Senior Manager - Business Development – Community Broadcasting Association of Australia. Part-time opportunity, days and hours are negotiable. Based in Alexandria.

About the CBAA

The Community Broadcasting Association of Australia (CBAA) is a non-profit national peak body and lead representative organisation for community broadcasting services around Australia.

The CBAA provides leadership, advocacy and support for its members to actively build capabilities of independent broadcasting services and create a healthy environment for the sector to thrive.

About the role:

The purpose of this role is to develop strategic relationships to identify and present business opportunities to CBAA with the intent on diversifying and increasing revenue streams through intelligence gathering and promoting CBAA’s products and services.

This will be achieved by working with the Chief Operating Officer (COO), Executive team, internal and external contacts such as, new and existing member subscribers, corporate partners, the community, industry associations and internal staff. 

Duties include but are not limited to:
  • Provide strategic direction and leadership across all business development activities.
  • Identify opportunities to significantly generate a new approach to support CBAA’s strategic business growth by promoting CBAA’s services and solutions to increase funds and boost revenue. 
  • Develop and implement the Business Development strategy across CBAA.
  • Actively support the COO to reach the operational objectives of CBAA.
  • Establishment of a proactive business development campaign.
  • To build external partnerships and alliances, including sourcing new funding opportunities from government, trusts, foundations and individual giving, along with growing corporate sponsorship and partnerships.
  • Management of the Business Development database and the production and analysis of appropriate management reports.
  • Manage CBAA’s participation in industry conferences, ensuring maximum exposure, participation and value for the CBAA’s investment of resources.
  • To oversee the development of consultancy services, including the CBAA's community engagement program to ensure the CBAA has a strong offer, effective marketing and high-quality delivery
  • Pitching products and/or services.
  • Research strategic market analysis to identify and quantify additional related markets of interest.
To be successful you will have:
  • Tertiary degree in a relevant discipline e.g. Degree in Sales & / Business, and / or relevant equivalent work experience
  • Experience within the Not-for-Profit community based or membership based organisations
  • Experience in developing and implementing successful business development strategies
  • Demonstrated experience with managing a grant seeking strategy including building funding opportunities from government, trusts, foundations
  • Demonstrated experience of proactive client engagement to uncover opportunities to provide service solutions and sell services
  • Familiarity with community broadcasting operation and issues in Australia e.g. diversity of community broadcasting landscape including radio and television and their rural and remote demographics (desirable) 
How to apply

For full details of the role, download the candidate pack. Candidates should provide a cover letter, CV, and responses to the specification criteria provided in the candidate pack. All applications should be emailed to

Contact Information

For an informal conversation about the role, please call or email:

Jessica Hermosilla, Head of Business Services

T: 02 9310 2999


If you require any further information, please visit our website or contact us on 02 9310 2999

Facebook comments



The purpose of the role is to work with the Executive team members to proactively develop policy positions on regulatory issues relevant to the community broadcasting sector, in response to current and projected concerns.


Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations. It involves informing target audiences about frequent, timely and relevant information. Members were consulted with regard their particular needs; as well as staff who are responsive, knowledgeable and passionate about the organisation. Being very different target groups, we found communication approaches wanted by both groups to differ. We surveyed Australian sporting organisations aiming to examine their communication strategies. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member’s communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletter and bulletin boards. This research opens up debate on how community-based media may value-add to the organisational communication mix, and how digital broadcasting can be developed by the community broadcasting sector to enhance the communications capabilities for the not for profit sector.


Still cloudy about social media? The CBAA in conjunction with the Community Media Training Organisation (CMTO) is launching a series of free webinars.