3MBS logo

POSITION: Subscription and Engagement Manager, Melbourne (VIC)

Danny Chifley, 3rd September 2021
3MBS Fine Music Melbourne is Melbourne’s only fine music radio station, delivering a rich and dynamic range of programs to over 164,000 listeners per week, 24 hours a day.

Based at Abbotsford Convent, 3MBS is a not-for-profit community broadcaster that does not receive government funding to support its daily operations. Revenue is generated through private giving, sponsorships, subscriptions, and trusts and foundations.

While the organisation has a small team of paid employees, there are approximately 200 enthusiastic and dedicated volunteers who work to ensure the smooth running of the station for the benefit of the community. Recently the COVID 19 pandemic has provided a great opportunity for the station to reflect on the importance of music and our connection with our community of listeners and supporters.


The role of the Subscription and Engagement Manager is to increase subscription revenue through strategic engagement with the station’s loyal subscribers. Reporting directly to the General Manager the role will be responsible for the station’s subscriber community and will work closely with a small but high-functioning team. We are looking for a dynamic individual who has a track record of being a valuable member of a not-for-profit team who is excited by the idea of working within a community organization. This position may suit an experienced membership coordinator, looking to advance specialist skills in engagement, or an early career professional with some experience within a larger fundraising team.

This is a 0.6 EFT position – negotiable with the preferred candidate, and working conditions are flexible. 3MBS offers strong opportunities for learning and is committed to professional development for staff members.


  • Continue to develop an innovative subscription strategy that focuses on proven methods of activity to increase the station’s supporters.
  • Manage, monitor, and review the subscriber experience across all channels ensuring continuous quality improvement.
  • Maintain administration duties related to subscribers, including onboarding communications, monitoring renewals, and regularly updating the station’s database.
  • Coordinate the 3MBS annual Radiothon and work collaboratively with the station’s volunteers and staff to achieve subscription goals and objectives.
  • Work closely with the income generation team to share strategies to collectively generate income for the station.
  • Work closely with the Marketing and Communications Manager to create a 3MBS subscriber community through subscriber events, weekly e-news communication, social media engagement and other community enhancing activities.
  • Oversee the monthly ‘On Air’ magazine mailout to ensure the timely receipt to our subscribers.

The following attributes will be highly regarded:

  • Experience in raising revenue and meeting financial targets.
  • Ability to create a cohesive community and enjoys working with people.
  • Has experience in organising events and is digitally proficient.
  • Ability to manage workflow and meet deadlines.
  • Familiarity with CRM databases.

Aboriginal and Torres Strait Islander people, people who experience a disability, older people who have had their employment affected by COVID19 and people from culturally diverse backgrounds are encouraged to apply.


CLICK HERE to obtain the full position description and application requirements for this role. Interested candidates are encouraged to discuss the role with 3MBS’ General Manager, Gail Southwell on 0438 529 588

All applications must include a cover letter, curriculum vitae and details of three referees to be sent to gail.southwell@3mbs.org.au by midnight, Friday, 17th September. Applications will be treated in confidence. Only successful applicants will be contacted and invited to an interview.

Facebook comments



The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to find ways to enhance community radio’s sources of funding without imperilling its status as a not-for-profit sector, and as one main option, the deregulation of sponsorship time presently limited to five minutes per hour may enhance income generation for community radio. This paper argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principles.


Yesterday evening, the JOY 94.9 Board announced the appointment of Amy Moon as the station's new General Manager.


The CBAA welcomes its newest Board Member, Anne Frankenberg, who will join the existing board in a casual vacancy for the remainder of 2016.