POSITION: Sponsorship Representative, VIC

Alex Crerar, 1st August 2022

POSITION: Sponsorship Representative

Do you love community radio? Are you wanting to help local business promote their goods and services? Then Radio Eastern has a role for you! Radio Eastern are looking for motivated people to join their team of sponsorship representatives. 

About the Role: 

An exciting opportunity exists for enthusiastic and motivated individuals, who love community engagement and supporting small business to join our sponsorship team.

Radio Eastern FM 98.1 is a community radio station in Melbourne’s outer east and has operated since 1991. We broadcast to areas covering the municipalities of Yarra ranges, Maroondah, Knox, Manningham and Whitehorse.

We have an exciting program of modernisation and we are keen to identify motivated individuals who can clearly articulate the value proposition of community radio as a channel to promote products and services to drive sponsorship activity. Our approach is to leverage the uniqueness of:

Local Business, using local radio to promote to our local community.  

These roles are not remunerated; however commission is paid on sponsorship sales.

Desired Skills: 

Proficiency in Microsoft Office, general IT proficiency, excellent presentation skills and enthusiasm are critical for this role.

Application Process

For more information, please contact [email protected] or visit www.radioeasternfm.com.au

Facebook comments



Golden Days Radio, a community radio station located in Glenhuntly, Melbourne seeks a Business Manager to co-ordinate and manage day-to-day business and office operations


The largest pressure faced by community radio stations is financial. Stations constantly face the reality of how to ensure an adequate operating income in an increasingly competitive mediascape. Van Vuuren (2006c) argues that the extent of the contribution of community media to media democracy in Australia depends largely on how the sector manages commercial pressures. There is a need to ensure more financial stability to allow stations to focus on their primary community-orientated and participatory goals.


Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations. It involves informing target audiences about frequent, timely and relevant information. Members were consulted with regard their particular needs; as well as staff who are responsive, knowledgeable and passionate about the organisation. Being very different target groups, we found communication approaches wanted by both groups to differ. We surveyed Australian sporting organisations aiming to examine their communication strategies. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member’s communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletter and bulletin boards. This research opens up debate on how community-based media may value-add to the organisational communication mix, and how digital broadcasting can be developed by the community broadcasting sector to enhance the communications capabilities for the not for profit sector.