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POSITION: Operations & Business Development Manager, C31 Melbourne

Danny Chifley, 30th September 2021
C31 is Victoria's non-profit, open-access community television station - but they're also much more than that. C31 support content creators from all walks of life to connect with audiences in a multi-platform world. With over 1 million YouTube network views and an in-house production team creating community-minded content, there has never been a better time to be involved with C31.

C31 has recently won a three-year broadcast licence renewal, taking it’s free-to-air broadcast through to June 2024 at least. The station has undergone an office and studio move to a more sustainable location in Southbank and is now looking to re-establish structure to its management team.

The Operations & Business Development Manager is a key member of all functioning teams at C31, inclusive of the Broadcast, Production, Technical and Sales departments. This role is designed to support the day-to-day management of the station, adding an extra layer of reporting from the Heads of Department through to the General Manager, whilst also looking to supercharge and diversify business opportunities and revenue streams.

C31 Melbourne aims for a diverse and inclusive workplace. Applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQ+ individuals. C31 Melbourne is a gender balanced organisation.

Salary: Full time + Super. $42 p/h, $83,000 (Est p.a)


  • Collaborate with the Programming Manager, Sales Manager, Head of Production and Technical Manager to ensure internal infrastructure important to day-to-day operations are maintained.
  • Provide intermediate HR support for staff.
  • Assist General Manager with all key reporting requirements to government, commercial or other key partners.
  • Develop a working understanding of C31’s playout, transmission pathways and associated technologies to support work on transmission sites at Mount Dandenong and Como.
  • Develop a working understanding of all required Ingest, Presentation, Office and Studio equipment upgrades, repairs, and maintenance.
  • Collaborate with all relevant departments with regards to the establishment of a new studio space and its future usage.
  • Keep informed of future developments in the areas of terrestrial and digital broadcasting and participate in the overall efforts in advocacy for Community Television.
  • Collaborate with the Head of Production and Programming Manager to increase participation from within the broader Victorian community, as well as build relationships with like-minded organisations.
  • Regular monitoring of the Channel 31 TV suite of services.
  • Participation in C31’s growing digital footprint, including assisting with the development of both c31.org.au and ctvplus.org.au – not limited to but including C31’s social media profiles also.
  • Work with broader management team to ensure all internal policies and procedures are up to date.
  • Work with Head of Production and Sales Manager to diversify, refine and develop new sales opportunities and help improve overall station revenue and long-term financial stability.
  • To develop and execute customer acquisition through direct outreach and marketing strategies in collaboration with the Sales Manager and Head of Production to grow the production department’s fee-for-service offerings.
  • To ensure a best practice approach to systems and processes including sales, customer onboarding, invoicing and use of CRM systems.
  • To develop and implement strategies to promote customer retention.
  • Work closely with the General Manager on long-term organisational strategy and financial forecasting.

Reports To

  • General Manager


  • Head of Production
  • Sales Manager
  • Technical Manager
  • Programming Manager

Minimum Requirements

  • Previous experience in a senior management role.
  • A degree in marketing and/or digital communications.
  • Proven experience in managing and meeting tight deadlines.
  • Strong understanding of community media (previous experience within Community TV sector preferred).
  • Strong interpersonal skills.
  • Previous administration or HR experience.
  • Some previous marketing or sales experienced.
  • Adobe Creative Suite skills.
  • Understanding of accounting software (Xero preferred).
  • Understanding of best practice video production and some history working within creative screen industries.
  • Understanding of best practice content production and digital marketing.
  • Managing, implementing, and reviewing marketing plans.
  • An understanding of CRM systems (Hubspot preferred).
  • Eye for detail.
  • An affinity with the NFP and social enterprise sector.
  • MS Office (intermediate).

For further information and applications, contact Shane Dunlop, General Manager - Channel 31 Melbourne: shane@c31.org.au

Facebook comments



Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations. It involves informing target audiences about frequent, timely and relevant information. Members were consulted with regard their particular needs; as well as staff who are responsive, knowledgeable and passionate about the organisation. Being very different target groups, we found communication approaches wanted by both groups to differ. We surveyed Australian sporting organisations aiming to examine their communication strategies. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member’s communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletter and bulletin boards. This research opens up debate on how community-based media may value-add to the organisational communication mix, and how digital broadcasting can be developed by the community broadcasting sector to enhance the communications capabilities for the not for profit sector.


The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to find ways to enhance community radio’s sources of funding without imperilling its status as a not-for-profit sector, and as one main option, the deregulation of sponsorship time presently limited to five minutes per hour may enhance income generation for community radio. This paper argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principles.


In 2004 the first, national, statistically robust, quantitative assessment of the Australian community broadcasting sector’s audience reach was undertaken. Conducted by McNair Ingenuity, this research provided a major breakthrough in the wider shift to a more audience-centred approach to managing the sector. The findings, significance and implications of this research are considered here. Following recent developments in critical cultural policy studies, this paper locates this renewed concern for community broadcasting audiences within a ‘larger cycle of decision-making’ (O’Regan, Balnaves and Sternberg 2002: 2). The particular influence of developments such as the emerging spectrum market and the imminent transition to digital transmission systems is discussed. These developments are important to understanding why community broadcasting resistance to market-based conceptions of audience is being overcome, and how audience-centredness might be used to facilitate the continuing development of this ‘third’ sector of Australian broadcasting.