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POSITION: General Manager, CROW FM 90.7, Wondai QLD

Joshua Cole, 5th July 2024

The Opportunity:

Combine your passion for radio with your people, management and financial skills to anchor this next exciting step in your career.

Lead the team and business growth of CROW FM 90.7 as the General Manager with this adaptable full-time opportunity in the South Burnett where the position will be developed around your special strengths and experience.

A position that will be of interest to applicants with extensive radio industry experience wanting to step up OR from applicants with proven business management experience willing to undertake the steep learning curve of a new industry.

The Benefits:

Some of the benefits of the opportunity include:

  • A full-time opportunity.
  • Autonomous role.
  • An above Award salary package consistent with the qualifications, skills and experience offered.
  • Company vehicle.
  • Mobile phone.
  • The security of working with a local, highly trusted independent community radio station that has been servicing its South Burnett clients and listeners for over 25 years.

The Employer:

CROW FM 90.7 is an independent community radio station known for playing Burnett's Best Music Mix and situated in the heart of the South Burnett.

Based in Wondai, CROW FM 90.7 broadcasts on FM frequencies 90.7 across most areas and 96.5 at Tarong and Meandu Mine while their live streaming service extends their reach worldwide.

The Duties:

The duties, while diverse and tailored to best use the qualifications, skills, and experience of the successful applicant, may include

  • Financial management to drive revenue targets, budgets and profitability.
  • Day-to-day operational management, including a team of 4 full-time and 2 part-time staff.
  • Sponsorship contract negotiation with clients and business partners.
  • Effective promotional strategies to enhance listenership and attract sponsors.
  • Management of client relationships.
  • Hands-on support of on-air, sponsorship, traffic, administration and accounts staff and processes to ensure harmonious business performance and growth.
  • Involvement in community networking opportunities to build and maintain relationships with local business and community leaders.
  • Active support of national sponsorship initiatives to increase revenue share.
  • Prioritisation of tasks to ensure seamless completion of daily operations with a focus on long-term strategic goals.
  • Fostering a positive work environment and team culture.
  • Management of programme direction and content selection to engage and grow audiences.
  • Maintain a safe work environment.


The Requirements:

While the position will be adapted to make best use of the experience and skills of the successful applicant, the following is a guide to what will be required to succeed in the role:

  • The ability to work autonomously.
  • A strong and consistent focus on solutions.
  • The ability to lead a team and develop a strong team culture.
  • A passion for community and community events.
  • Proven computer literacy.

Although not essential, preference will be shown to applicants also able to offer any of the following:

  • Experience with radio broadcasting, equipment, studios, production, operational processes, sponsorships or technical standards.
  • An understanding of the media landscape encompassing audio, visual, digital and other local market competitors.
  • Financial, business and people management skills.
  • Knowledge of industry legislation.
  • Relevant business qualifications.


How to Apply:

Applications should include a current resume and be submitted here.


Enquiries may be directed to Employment Matters by calling Edson on 0416 725 389 or Bob on 0429 000 139.

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The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to find ways to enhance community radio’s sources of funding without imperilling its status as a not-for-profit sector, and as one main option, the deregulation of sponsorship time presently limited to five minutes per hour may enhance income generation for community radio. This paper argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principles.