POSITION: Digital Content & IT Manager

Alex Crerar, 9th August 2022

Digital Content & IT Manager, LINA

  • Hours: 0.3 (12 hours / per week) negotiable days
  • Location: Melbourne, Sydney and/or remote
About the role: 

The Local & Independent News Association (LINA) is a newly formed industry association supporting hyperlocal and independent news publishers. This is an exciting opportunity to help LINA grow from its foundational stages and use your wide-ranging skills to shape the role to your career objectives.

We are looking for someone to provide support to members, primarily on issues of content management, SEO and web design. And also IT support to LINA to implement software systems, integration and automation.

About the team:

You will be working closely with the Executive Director as the 2IC in a small, developing team. You will also work with Board members and partner organisations to deliver key projects. LINA is also recruiting for a Digital Content & IT Manager to complete our establishing crew.

LINA receives administrative support for book-keeping, administration and data reporting activities.

About you:

The ideal candidate will be an innovative thinker, ready to bring problem-solving skills to support LINA and its members. You have an eye for good website design and can implement new functionality across a broad range of CMS platforms, particularly Drupal and Wordpress. You can develop best practice examples and support LINA members to implement extensions and additions to grow their audience engagement and revenue opportunities. You are good at connecting systems to create efficiencies. Familiarity with Salesforce, Airtable, Slack, PowerBI and Squiz Matrix is an advantage in fulfilling IT support requirements for LINA. Media industry experience, training and/or communications background will be favourably considered.

Key Responsibilities:

The Digital Content and IT Manager will work to continually improve LINA operating systems, develop LINA’s online presence, provide technical support to members and develop training resources. The role will evolve over time as member priorities are identified with the additional of fee for service intensive support for members a potential addition to the role pending your appetite for increased hours. Initial responsibilities include:

Supporter: Working closely with our member publishers to help develop their capacity and achieve their business objectives.

  • 1.1 Working with members to identify best practice methods and engage with LINA member services

  • 1.2 Prepare guides and factsheets to support members with website development and technical support

  • 1.3 Finding apps and tools to support LINA members work and assisting with their implementation where relevant

Incubator: Growing audiences and revenue opportunities for both LINA and its members

  • 2.1 Building SEO and online presence and supporting analytic reporting

  • 2.2 Maintain and update the LINA website, including some copywriting and web design

  • 2.3 Working with third-party providers such as Press Patron, VettNews, Google and Meta to identify and implement relevant tools for LINA members

  • 2.4 Training members to use a customised ad exchange platform for banner advertising

  • 2.5 Provide social media set-up and best practice guidance to select LINA members

  • 2.6 Working with the Executive Director, build relationships with tech suppliers and digital designers to offer member service support to LINA members

  • 2.7 Support LINA member services, including calendars, databases and administrative tools where required.

Innovator: Continuous improvement for software systems and tools to help LINA and its members deliver their best work.

  • 3.1 Working with the Project Officer, support LINA’s operating systems for optimum automation and efficiency

  • 3.2 Researching best practice to recommend collaborative solutions to common problems, such as CMS recommendations for start-ups

  • 3.3 Keep a watching brief on emerging newsroom technology and share learnings regularly

Application Process:

Application LINA is committed to the production of independent news stories from a diversity of voices and perspectives. We welcome applications from Aboriginal and/or Torres Strait Islander people, people from a diversity of genders, cultures, linguistic backgrounds, abilities and experiences. Should you require any support to participate in the application process, please contact us.

Submit a cover letter (no longer than two pages) detailing your relevant experience, plus a current CV via email.

Please note that there is no formal closing date for this role.

Early applications are strongly encouraged, and suitable candidates may be shortlisted for an interview as applications are received.

For further information contact Claire Stuchbery, Executive Director via claire.stuchbery@lina.org.au or 0403 520 765

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The Local & Independent News Association (LINA) are looking for an energetic all-rounder who can lead projects, support our diverse members, coordinate operations, drive communications and engage with stakeholders and partners.


LINA announces it has appointed Claire Stuchbery as its inaugural Executive Director. Claire joins LINA after a 20 year career in media policy, stakeholder engagement, policy development and communications.


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