DonateLife

Get behind DonateLife Week

Helen Henry, 30th July 2018
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It's DonateLife Week and the community radio sector is once again supporting this cause.

This week (29 July - 5 August), all Australians are being urged to make their decision count by taking a minute to join the Australian Organ Donor register at donatelife.gov.au, and letting their loved ones know they want to be a donor.

The CBAA has provided important resources to stations to help promote DonateLife Week and publicise the importance of registering to be a donor to as many people as possible in your local community. This includes six thirty-second Community Service Announcements, a series of key messages for announcers to promote the messaging of the DonateLife Week as well as a contact list with interview opportunities and social media content to share. If you're a community broadcaster who'd like access to these resources, please email Ian Watson.

An initiative of the Organ and Tissue Authority, DonateLife Week has run since 2011, with the inaugural edition resulting in 290 events being held across Australia.

Transplant Australia is also a key supporter of DonateLife Week  2018, with CEO Chris Thomas highlighting the importance of joining the national register.

“Joining the national Register is important because it leaves your family in no doubt of your decision to save lives as an organ and tissue donor.

“With one organ and tissue donor able to transform the lives of 10 or more people, DonateLife Week is a great time for us all to join the Register online and have a chat with our loved ones. These two simple steps could one day save lives."

In 2017, 1,675 Australian lives were transformed through the generosity of 510 deceased organ donors and their families, and 273 living donors.

For Broadcasters: here are some ideas to help you promote DonateLife Week 2018:
  • Use the six 30-second Community Service Announcements we’ve provided regularly on-air throughout the week and the key messages we’ve provided to discuss the importance of organ and tissue donation, remind your audience of the registration process, and encourage them to take a minute to register. Email Ian Watson to receive these.
  • Call your state or territory DonateLife agency and request an interview during the week.
  • Discuss the importance of registration and family discussion with your fellow announcers, staff and/or volunteers throughout the week.
  • Ask your listeners to share stories of how donation has changed their lives and those of their friends and loved ones.
  • Use the social media content we’ve provided on your own channels.
  • Head to the DonateLife website to download a banner to your website, email signature and to access posters and screensavers.
  • Use the DonateLife Week 2018 resources at any community activities that you have planned.
  • Encourage people in your community to use and display DonateLife resources, as well as promoting DonateLife Week 2018 on their own websites and social media.

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