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DonateLife Week

CBAA News, 13th February 2014
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DonateLife Week is being held from Sunday 23 February to Sunday 2 March, and it’s a great opportunity for community broadcasters to let local audiences know about the importance of organ and tissue donation. 
The CBAA is working with the Organ and Tissue Authority to help raise awareness of the need for all Australians to ask and know their loved ones’ organ and tissue donation decision.
 
We’ve produced three 30-second and three 60-second radio CSAs for you to use in your broadcasts, stations are asked to please consider using these regularly before, during and following DonateLife Week.

Track listing:

Track One: 60 seconds - promotes DonateLife Week
FW:    “One day you could transform the lives of 10 or more people by becoming an organ and tissue donor…”
LW:     “This project is sponsored by the Organ and Tissue Authority.”
    
Track Two: 60 seconds - promotes DonateLife Week
FW:    “If you were asked – would you know your loved ones’ organ and tissue donation decision?”
LW:     “This project is sponsored by the Organ and Tissue Authority.”

Track Three: 60 seconds - promotes Organ and Tissue donation
FW:    “Have you ever thought about becoming an organ and tissue donor?”
LW:     “This project is sponsored by the Organ and Tissue Authority.”

Track Four: 30 seconds - promotes DonateLife Week
FW:    “One day you could transform the lives of 10 or more people by becoming an organ and tissue donor…”
LW:     “This project is sponsored by the Organ and Tissue Authority.”

Track Five: 30 seconds - promotes DonateLife Week
FW:    “If you were asked – would you know your loved ones’ organ and tissue donation decision?”
LW:     “This project is sponsored by the Organ and Tissue Authority.”

Track Six: 30 seconds - promotes Organ and Tissue donation
FW:    “Have you ever thought about becoming an organ and tissue donor?”
LW:     “This project is sponsored by the Organ and Tissue Authority.”

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Abstract
In 2007, it cannot be denied that Information and Communication Technologies (ICTs) have had a transformative impact on communities in Australia. Unfortunately, a results-oriented development framework often continues to advocate what Iris Marion Young calls a ‘distributive paradigm’, without a holistic overview of the outcomes for communities.

In this paper I outline some of the ways that community-practitioners can avoid some of these pitfalls in planning and evaluating their projects. It entails looking beyond the project's practical outcomes which may mask deeper levels of unintended consequences or lack of effectiveness. Central to this process is a need for detailed stakeholder engagement and active management of donor and funder expectations.