Donate Life

Community radio to support Change a Life Today organ donation campaign

Helen Henry, 20th June 2017
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The Community Broadcasting Association of Australia (CBAA) is amongst the 16 recipients of Australian Government Community Awareness Grants for projects aimed at increasing the number of registered organ and tissue donors. 

Through the Change A Life Today community education program, the CBAA will work with community radio stations nationally to promote awareness of the importance of and encourage registration of donation decisions on the Australian Organ Donor Register via broadcast, digital and social media content. 

The CBAA's CEO Jon Bisset praised community radio's role in communtiy education:

“Over 5 million Australians listen to community radio each week across the country. Community education programs like this one promote public interest outcomes by sharing educational programming via a vast group of local and trusted community radio announcers. The opportunity to continue our relationship with the Organ & Tissue Authority is a welcome one and we look forward to supporting their important work to increase donor registrations in the coming months.”

In announcing the grant recipients, Minister for Aged Care Ken Wyatt said experience has shown that registration of donation decisions directly influences consent rates, with nine in 10 families agreeing to donation proceeding when their loved one is a registered donor. At any one time around 1,400 Australians are waiting for a life-saving transplant, and in 2016, a record number 1,713 lives were saved through the generosity of donors. 

These Community Awareness Grants are administered by the Organ and Tissue Authority as part of its Community Awareness and Education program. 

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