Strategic Plan
2012 – 2015

Mission Statement

To represent, advocate and promote the Australian community broadcasting sector at a national level, and to support member stations to operate independent, diverse and accessible community media services that reflect the interests of their local communities.

Vision

As the peak sector body the CBAA will:

  • Effectively represent the interests of community broadcasting licensees from a whole of sector perspective at a national broadcast and media policy and planning level, and in all relevant legislative and regulatory media frameworks
  • Support member stations and the ongoing development of a vibrant, creative, culturally diverse and sustainable community media sector that produces innovative and relevant local content
  • Encourage stations to maintain active community engagement and participation, and promote strong communities through diverse and accessible broadcasting
  • Develop the distribution of community media content across multiple delivery platforms
  • Pursue and promote the public interest outcomes provided by the community broadcasting sector
  • Advocate equitable and affordable access for community broadcasters to all broadcast platforms and technologies

Values

To support and uphold the guiding principles for community broadcasters enshrined in the sector’s Codes of Practice by working to:

  • Contribute to an inclusive, cohesive and multicultural Australian community
  • Pursue the principles of democracy, access and equity
  • Provide access to people and issues that are under-represented in other broadcast media
  • Support a diversity of content that expands the variety of viewpoints and information available to the public
  • Demonstrate independence in editorial, programming and management decisions
  • Encourage community participation
  • Support Australian arts and culture

Strategic Objectives 2012 - 2015

  • Advance the interests of the sector through policy leadership, representation and advocacy
  • Build station capacity by providing quality advice, support, information and services for members
  • Promote the values of the sector and raise public awareness and knowledge of community broadcasting
  • Support whole of sector development and collaboration, and develop associations with other relevant NFP organisations
  • Encourage and support content development, aggregation and multi-platform distribution
  • Increase CBAA organisational capacity to reflect best practice and facilitate member services, policy development, and sector representation

 

  1. Advance the interests of the sector through policy leadership, representation and advocacy
    • Represent the interests of community broadcasting licensees to Government and regulatory bodies in relation to broadcast and media policy, planning, regulation and legislation.
    • Seek increased funding to sustain the sector and support the growth, scale and diversity of community broadcasting stations.
    • Ensure ongoing quantitative and qualitative research on the community broadcasting sector and services to support policy development and advocacy.
  2.  Build station capacity by providing quality advice, support, information and services for members
    • Maintain, develop, and promote membership services and information resources to support member stations.
    • Understand the shared and different needs of a diverse membership base through effective engagement and consultation.
    • Assist members to meet regulatory and legislative requirements for community broadcasting licensees and maintain effective organisational structures and operations.
  3.  Promote the values of the sector and raise public awareness and knowledge of community broadcasting
    • Maintain and develop effective communications mechanisms and strategies with CBAA members, sector organisations and external stakeholders.
    • Promote the value, significance and activities of community broadcasting services as broadly as possible.
    • Support diversity and inclusion within the CBAA and at all levels of the sector.
  4.  Support whole of sector development and collaboration, and develop associations with other relevant NFP organisations
    • Support and encourage information and resource exchange between members and within the sector, facilitate and participate in sector forums, collaborate with other sector bodies, and represent and advocate a diverse whole of sector perspective.
    • Maintain currency with emerging technologies and broadcast platforms and facilitate sector discussion and information dissemination.
    • Pursue strategic alliances with other like-minded organisations in the media and cultural industries and community sectors.
  5.  Encourage and support content development, aggregation and multi-platform distribution
    • Promote the production of creative and culturally relevant content by community media organisations.
    • Support broadcasting activities and other communications by aggregating and distributing a wide range of station or independently produced content (including digital media).
    • Seek to maintain parity with other broadcast sectors, and affordable access, to all available broadcast platforms for community broadcasters.
  6.  Increase CBAA organisational capacity to reflect best practice and facilitate member services, policy development, and sector representation
    •  Sustain a competent and professional workforce committed to community broadcasting objectives through appropriate recruitment and staff development.
    • Develop and diversify CBAA revenue to increase the capacity and resources to represent and service members.
    • Maintain and regularly review governance procedures, policies, internal communications, and operational systems and resources to ensure effective operation and identification of areas for improvement or development.

 

The CBAA Strategic Plan 2012 – 2015 is available to download here.