AMRAP

The Australian Music Radio Airplay Project (Amrap) is a community radio initiative that works with musicians and community broadcasters to get great Australian music national airplay, faster.

Amrap offers services for signed and unsigned Australian artists, major and independent record labels and all community radio stations around Australia.

Amrap is funded by the Department of Broadband, Communication and Digital Economy through the Community Broadcasting Foundation and is managed by the Community Broadcasting Association of Australia.

Amrap services include:

Music Distribution

CD Mailout
Amrap charges a small fee to distribute ‘radio ready’ CDs of new releases by Australian signed and independent artists to community radio stations nationwide.

We bundle CDs from different artists into packages and  deliver them to radio stations and broadcasters who are likely to play it.

The service is targeted and cost effective, removing some of the guess-work from your promotions to community radio stations. Mailout’s fill quickly so aim to book ahead. Amrap can distribute releases containing covers however higher priority is given to releases containing 100% original Australian compositions. The CD Mailout service runs every month except in December.

AirIt
AirIt is community radio's exclusive catalogue of Australian music. AirIt contains Australian music from major and independent record labels and unsigned artists.

Community radio broadcasters and station personnel register with AirIt, log in, preview tracks in full and order music for air play. Music is ordered in either CD or download format.

The AirIt service is 100% free for community radio, record labels and unsigned artists.

Radio Development

Amrap Pages
Amrap Pages bridge the gap between radio airplay and Artist's online promotions. Amrap Pages enables Stations and Broadcasters to post their radio playlists online and showcase artist bios, videos, news and music retail options. Amrap Pages will draw radio listeners onto the net to interact with artists that are broadcast on radio stations nationwide.

Amrap Pages have been live on FBi Radio Sydney since April 2011, 4ZZZ Brisbane since June, Bay FM Byron Bay, CAAMA Radio NT since July, and Triple RRR Melbourne, Fresh 92.7 Adelaide and Edge Radio Hobart since August. More key stations and programs will be added to Amrap Pages throughout 2011-12.

Grants to Stations
Amrap grants are available to community radio stations via the Community Broadcasting Foundation (CBF). Amrap grants help to promote and develop contemporary Australian music and musicians through airplay on community radio. Current grant recipients need to complete this form when sending audio and content to Amrap.

For more information see www.cbf.com.au

Online Marketing

AirIt Public Website
AirIt Public is a public website showcasing every artist that is added to Amrap's AirIt catalogue for radio distribution. AirIt Public provides a snapshot of music that’s getting traction on community radio. The homepage displays a weekly chart of the top ten tracks most ordered for airplay. This is also published through music industry magazines and street press weekly. A top 5 ‘tracks most ordered for airplay’ list is displayed in real-time on each music category, as well as a weekly top ten of the ‘most ordered tracks for airplay’.

When Labels and unsigned musicians submit tracks to AirIt for radio distribution they can also add videos, links to retailers and tour dates to showcase on AirIt Public. AirIt Public is a win-win for Australian labels and musicians - authorised information is displayed to all public web users, but only registered AirIt Radio Users can preview and order the music for airplay.

AirIt Public is valuable resource for all radio sectors, journalists, bloggers, print media, labels, and publicists to inform their work. In time we’ll add even more analytics and features to AirIt Public.

Social Networks
Amrap connects many of our services with online social networks. Anyone can keep up to date with the latest new music and radio station initiatives via Amrap's Facebook, Myspace, Twitter, or RSS Feeds. AirIt Public pages can be shared accross social networks to promote music further.

Music Community Development

Ethnic & Multicultural Music Initiative
Amrap has partnered with the NEMBC (The National Ethnic and Multicultural Broadcasters Council) to assist musicians from emerging communities to get airplay on Australian community radio stations. Amrap has funded an Amrap Ambassador to liaise with organisations that engage with musicians within emerging communities to help get their music added to AirIt – community radio’s music catalogue. The Amrap Ambassador also works directly with key ethic and multicultural radio stations and radio programs to promote the initiative and encourage airplay of the music discovered through the initiative.

Indigenous Music Initiative
Amrap has developed a special application process for Aboriginal & Torres Strait Islander artists get their music distributed to radio via AirIt. Amrap will also fund an Amrap Indigenous Ambassador position in 2011 to provide greater support.

Christian Music Initiative
Amrap has partnered with the CMA (Christian Media Australia) to assist Christian musicians to get access to AirIt and Christian radio stations.